product design
♦
branding
♦
ux | ui
♦
product design ♦ branding ♦ ux | ui ♦
In House Studios
My thesis project draws inspiration from my passion for music, branding, and UX/UI design. In House Studios is a music subscription box tailored for enthusiasts of retro listening formats such as vinyl records, cassettes, and CDs. While there is an option for modern streaming, subscribers will primarily receive a curated selection of vinyls, tapes, or CDs, depending on their preferences.
Instructor: Paul Kepple
Branding
Logo Typeface
Color Pallet
Illustrations
The App
To better understand each customer, the app features an intake quiz that gathers insights into their musical tastes and emotional preferences. After completing the quiz, the In House team thoughtfully analyzes the user's responses and handpicks a curated box tailored to their individual needs, even down to the personalized stickers placed on the box before it’s shipped.
The Box
The subscription box is available in three tiers, each offering a unique selection of items at different price points. Additionally, there's a mystery box option, designed to be budget-friendly while still reflecting the customer's preferences based on the app's quiz.
Merch
Note inside states: Thank you for choosing In House to be your guide on a journey through the timeless realm of music. Your subscription marks the beginning of a beautiful musical odyssey, where the crackle of vinyl, the clarity of CDs, and the nostalgia of cassette tapes await to enchant your senses.
